The brief: create anticipation for the Black Ferns playing in the 2025 Rugby World Cup by celebrating their successes in a promotional campaign, including an interactive timeline of the Black Ferns and their inspiring athletic journeys.

Our solution: a scrollytelling timeline that takes the user through the inspiring journey of the Black Ferns history and achievements. This incorporates a polyvocal narrative to allow people to connect with the team on a human level through the diverse range of multiple different perspectives and experiences.

Jump down to see the project process here!