nara

Kia ora, I’m Nara. I care about crafting comfortable and purpose-driven design experiences.

Pan-Asian Screen Collective

Connecting with Pan-Asian Practitioners

My Roles

Web Design
User Research
Social Media
Branding

Tools

Figma
Photoshop

Project Duration

Jul 17, 2023 → Sep 8, 2023

Introduction
A mission to support Pan-Asian’s in NZ’s screen sector

The Pan-Asian Screen Collective (PASC) is a not-for-profit incorporated society; established in 2018. PASC’s mission is to see more stories made by and about our Pan-Asian communities by supporting the careers of Pan-Asian practitioners in New Zealand’s screen sector.

In this project, PASC requested an update to their website and communication channels to better engage with their existing Pan-Asian community, as well as connect with potential funding partners. These updates needed to uphold existing brand guidelines.

*PASC's pre-existing website

*PASC's pre-existing communication channels: monthly Pānui (newsletter), Instagram/Facebook, Linktree

User Research
Users wanted information to be more accessible

User-testing PASC’s existing website and communication channels found the following pain points to tackle:

  • Hierarchy can be inconsistent and confusing; difficult to skim-read or find relevant information quickly
  • PASC’s purpose and target audience can be more clearly indicated
  • The definition of “Pan-Asian” was not obvious to new website users
  • PASC’s interest in funding partners was not obvious
  • Branding was not consistent, leading to confusion about what was connected to PASC

Website
Allowing users to find what they need

Thus began the iterative process of prototyping and user testing to address pain points. Information was reorganised to place key information where users expected to find it. Where users previously had to click into multiple layers of pages to find what they were looking for, the navigation now became streamlined to fit their needs, allowing users to navigate the site more efficiently.

To appeal to the funding partner target audience, the new website design made it clearer what PASC does, that they are interesting in funding partners and how funding was to be used. Additionally, social proof and calls to action were incorporated on each page of the website via the footer. These changes increase trust towards the organisation and streamline the process for potential funding partners (Estes & Nielsen, 2017).

Communication Channels
Updated for visual clarity

PASC members need to be able to find information that is most relevant in the quickest fashion available to them. Updates were made to PASC’s communication channels with this in mind:

  1. Newsletter navigation: The Pānui was adjusted to include a contents section as well as skim-friendly heading banners.
  2. Streamlined Linktree: The Linktree is now separated into sections with icons for easy distinguishing.
  3. Dynamic templates: Social media posts now have a variety of template designs which will provide PASC efficiency and variety in the social media content, as well as allow their community to easily identify specific posts that are relevant to them.

References

Estes, J., & Nielsen, J. (2017). Attracting Donors and Volunteers on Non-Profit and Charity Websites (2nd ed.). Nielsen Norman Group. https://www.nngroup.com/reports/attracting-donors-and-volunteers-non-profit/

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